Dariusz Nowak

Facts instead of unnecessary theories

Dariusz joined Development and Progress in October 2017. He didn't learn marketing in air-conditioned agency offices, but in the planning department of a large machine parts factory in Tychy. There, for 6 years, he saw how every minute of downtime generates losses. Now he brings that same discipline to marketing. With us, Dariusz makes sure that every zloty spent on advertising by a production plant is reflected in the number of quote inquiries. Facts on the table – that's his rule.

Job done on time and according to plan

In an analyst's work, there is no room for guesswork. In 2023 alone, Dariusz audited campaigns for 43 companies in the metal processing and plastics industries. His audits last an average of 9 business days and end with a clear report: what to turn off, what to improve, and where to add budget. He works on the shop floor and in the office – he often visits clients in person to understand exactly what they are selling and why their quoting process takes as long as it does. Without fluff, he points out errors that cost companies thousands of zlotys monthly.

Results you can see in your wallet

For Dariusz, marketing is math, not art. In one project for a steel structure manufacturer from Gliwice, he managed to reduce the cost per inquiry by 28% in just 54 days. He doesn't use complicated charts that no one understands. He prepares simple Excel summaries that show the owner in black and white: you invested 5,000 PLN, you have 14 concrete inquiries worth 230,000 PLN from that.

• Analyzed advertising budgets totaling 3.1 million PLN since the beginning of 2024.
• Detected and removed conversion tracking errors for 27 clients last quarter.
• Average time to prepare a full advertising account audit is 72 hours for him.

As a native Silesian, Dariusz values reliability and simple messages. He lives in Katowice and knows the local industrial market perfectly. If he says a given strategy will work in your company, it means it is battle-tested in similar conditions. With him, you won't find empty promises, only hard calculations that allow factories to grow without overpaying for empty clicks.