37% more inquiries for a Gliwice foundry in 5 months
A company producing iron castings had a problem with a lack of new clients. We launched a precise campaign aimed at designers in the automotive industry. The result was 24 new inquiries per month.
The factory in Gliwice had downtime on two main molding lines. We showed them how to attract part designers and purchasing heads instead of waiting for the phone to ring on its own.
The challenge
Silesia Foundry Sp. z o.o. had been recording a 14.3% drop in orders month-over-month since January 2024. Salespeople were making about 20 calls a day to random companies, but no one was interested in the offer. The website, which dated back to 2012, generated only 3 inquiries per month. Most of them concerned small garden details, the large-scale production of which was simply unprofitable. The company needed large series for the machinery industry.
Our approach
In March 2024, we entered the shop floor in Gliwice to understand what we were actually selling. We analyzed the portfolio of 84 existing clients and selected the most profitable orders. We determined that we had to hit directly at designers from the agricultural machinery and automotive industries. We selected 18 specific technical phrases used by engineers looking for subcontractors. No fluff about the company's mission – we focused on technical parameters and ISO certificates.
The solution
We built a system that automatically catches inquiries for GJS-500 and GJL-250 iron castings in search engines. We also prepared a simple technical form on the site. It forces the client to attach a technical drawing in .step or .pdf format at the first contact. Thanks to this, the technological department stopped wasting time asking for details. Job done on time meant that the first concrete inquiries for batches over 1,000 pieces appeared in the third week of actions.
Results
After 5 months of work, the number of inquiries jumped from 3 to 24 per month. These are real sales opportunities from large industrial companies, not empty clicks on the site. Facts on the table: the foundry now has a backlog of orders for the next 7 months.
Timeline
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March 2024Sales process audit and technical visit to the production hall in Gliwice.
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April 2024Launch of Google Ads campaign on 18 precise technical phrases.
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May 2024Implementation of an inquiry configurator with technical drawing file support.
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July 2024Results analysis and optimization of cost per lead.
"Finally, we don't have to beg for work. Inquiries come in on their own, and most importantly – they are orders for parts we actually want to produce. It works on the shop floor and in the office."